Get Started With An Instagram Business Account
Unlike your personal Instagram account, an Instagram business account gives you access to a wide variety of features that can help you grow your follower base. Since a successful influencer is measured by their follower base, it’s safe to say that without a business account there’s a limit on how much you’ll grow and how many people’s feeds you’ll reach.
With a business account, you get access to Instagram’s built-in analytical tool that gives you exhaustive data and information about your followers. Right from when your followers are most active to where they are from, Instagram Insights allows you to review important performance metrics in one go.
It also gives you tangible information about engagement (likes, shares and comments), website traffic, brand sentiment and sales (revenue generation and conversions).
By tracking these analytics on a regular basis and tweaking your strategy accordingly, you can improve your reach, reach new audience groups and grow your follower base.
2. Pick Your Niche
After you’ve upgraded to an Instagram Business account, it’s important to define yourself properly so that the right audience can find you. It’s impossible to know everything or be known for a wide variety of expertise areas. It’s best to pick one (or two) fields or interest areas that you’re best at and start from there.
Is fashion your interest area? Do you love cooking affordable meals? Are you an expert reviewer of gourmet foods? Whatever it may be, there’s always scope to add your unique flair to your preferred niche, even if it happens to be a highly saturated interest area.
Like in the case of influencer Diksha Singhi, who is steadily gaining followers based on her raw and unique take on sustainable fitness and body image, being brutally open and honest allows you to gain followers that have meaningful interactions with you and your personal brand.
Most importantly, once you decide on a particular niche, it’s important to stick to stick to it. That’s why it’s important that you choose a niche that you are knowledgeable about, have a genuine interest in and that is something which reflects your true interests.
3. Establish Your Instagram Aesthetic
Your page’s aesthetic – colours, look-and-feel, layout etc. – is the first thing your potential followers encounter when they visit your profile. The way your page is perceived by them based on these aesthetic factors will either earn you a new follower or cause you to lose out on one. More than just ‘looking pretty’, your aesthetic improves brand recognition and can help your personal brand grow.
Make sure your aesthetics appeal to your followers and go well with your niche. Talking about sensitive topics with a less-than-appropriate aesthetic may lead to your communication being misconstrued or ignored. That’s simply counterproductive, isn’t it?